The announcement of the Canton Fair Online made B2B live marketing an emerging marketing model that became a hot topic for foreign trade companies. Many B2B peers are also eager to try live streaming, so do B2B companies have the ability to bring goods?
The marketing model reorganized quickly, from the traditional Canton Fair, to the boom of the Internet B2B, and then to the joining of O2O to live broadcast marketing. Many companies still stay in the era of B2B text ads, and even text ads have not yet fully achieved There is a fundamental difference between B2B real-time marketing and B2C real-time marketing. The group faced by B2C live marketing is the individual. Individual decision-making is relatively simple, and as long as the individual can afford to buy something, basically does not consider how much benefit the purchased thing will bring to himself, nor will it consider what it will What kind of harm do you bring.And Reselecting products makes it easy for consumers to form impulsive consumption. B2B real-time solutions are more complicated than B2C, and the benefits and costs incurred by purchasing activities need to be considered. Therefore, B2B live broadcast marketing is definitely not as simple as displaying products, and more importantly, it shows three factors:Professional (understanding of products, understanding of industry, understanding of customer needs). Service ability (quality control ability, delivery time control ability, after-sales service ability). Service spirit (willingness to serve, trustworthiness, etc). You want to make B2B real-time marketing more clear, not to bring goods through live broadcasting, but to increase the value of the company through real-time broadcasting: pre-sales, sales and after-sales. Traditional sales only need to show the pre-sale value, and the post-sale value is naturally reflected in the cooperation.Therefore, the seller actually needs to advance all the after-sale value in a certain way in order to get the order.
